DUBENDORF-ZURICH, Switzerland – 03 June 2011 – Myriad Group AG (SIX: MYRN), a global leader in mobile technology having shipped over 3.8 billion software applications on more than 2.2 billion phones, today announces it has been selected as a 2011 Meffys Awards finalist in the Mobile Social Media category. Myriad’s unique mobile social networking solution for mass-market phones, Myriad Updates, has been recognised by MEF as one of the mobile industry’s most innovative services.
Myriad Updates was selected as a Meffys Award finalist by a panel of 40 leading media and analysts from across the mobile industry. Winners will be announced at the Meffys gala awards dinner in London on July 7th. In addition to Myriad, nominees in the prestigious Social Media category include Hungama, Handmade Mobile, Maxis and Movellas.
“We’re pleased to have gained widespread industry recognition for Myriad Updates and this award nomination is further testimony to that fact. The first service of its kind to enable operators to offer social networking services over USSD, Myriad Updates is delivering new opportunities for mass-market mobile users, and enabling mobile operators to reach an untapped market of over four billion subscribers worldwide,” states Simon Wilkinson, CEO of Myriad Group.
Myriad Updates is a text-based social networking service that makes mobile social networking, Instant Messaging and email accessible to the mass-market. Using short codes through any mobile phone, subscribers who have no access to data services can now connect to their favourite social networks including Facebook, MySpace, Twitter and Flickr via Myriad Updates.
For a full list of 2011 Meffys Award Finalists, selected from entries from over 60 countries, please visit: http://www.meffys.com/info/meffys-finalists-announced.